All print material that is advertising an SMS Mobile program must state 

  1. Msg and data rates may apply 
  2. To cancel the program Reply Stop or for help Reply Help.
  3. Frequency (they need to denote how often they will be pushing  msgs/week/month) 
  4. Add a URL or phone that consumers can call or visit for further program Terms and Conditions. 

If a company offers a web registration for a mobile program, all the above Terms and Conditions must be listed above the field where participant enters their mobile phone number. 

Example 

Msg&data rates may apply. Receive X msgs/month. Text HELP for help. To cancel text STOP. T&Cs are available at www.XXXXX.com 

Note: The Disclaimer Message should be immediately below the Opt-in Message